Sopro offers a B2B outreach service that combines cutting-edge technology, world-class data, and a team of 300 experts to engage and nurture your potential clients.
Our intent-based multi-channel outreach pairs relentless innovation with buyer intent signals to deliver the right message to the right person, in the right place, at the right time.
But don't just take our word for it. With over 22,000 campaigns delivered for 2,600 businesses worldwide, our track record speaks for itself. Whether you're an ambitious start-up or a multinational enterprise, our scalable solution allows you to focus on what you do best, while we drive sales enquiries straight to your inbox.
Email Deliverability Manager
Key Responsibilities
- Develop an in-depth knowledge of the Sopro products, sending infrastructure, and compliance policies
- Set up key reporting required to oversee deliverability metrics
- Own the deliverability metrics such as bounce rates, open rates, bounce details on business level
- Maximize Sopro clients' deliverability rates by monitoring their email campaigns, analyzing inbox placement, recommending, and helping implement best practices
- Collaborate with R&D, Reporting, IT Admins, Tech, and Operations Teams on strategic projects to introduce and scale deliverability processes
- Communicate thoughtfully and effectively to provide answers to questions for both technical and non-technical end users while also supporting a wide range of technologies
- Document troubleshooting and problem resolution steps
- Investigate and address email delivery problems by communicating with Internet Service Provider (ISP) abuse desks, email block-lists, and anti-spam technology providers in a professional manner
- Assist with the configuration of new email server and manage IPs
- Review deliverability results with Management Team and Operations Department, providing information on best practices to improve delivery
- Develop strong internal relationships within Sopro to train and educate employees on email deliverability best practices.
- Work diligently to ensure that Sopro applies a strategic and creative approach to email marketing with a deliverability focused mindset
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