Alyasra Fashion was established in 1993 by Ahmed & Mohamed Y. Al Sager, as part of Yousef A. Al Sager holding, a leading regional trading and investment company.
Alyasra Fashion is a regional fashion retail leader, operating premium fashion, footwear and accessories brands. We are proud partners with a world-class portfolio of over 60 high-end fashion, footwear and accessories brands. Our network encompasses over 270 stores across the region.
Our goals and commitment is to be the Employer, Partner and Retail Destination of choice in the region.
WE ARE HIRING
Head of Marketing
Key Responsibilities-
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Align marketing plans with the company’s growth strategy and profitability targets.
- Lead the creation and execution of annual marketing calendars, ensuring timely and effective campaigns.
- Develop and implement comprehensive brand marketing strategies to effectively position the company's brand in the market.
- Oversee brand positioning and identity to ensure consistency across all channels and touchpoints.
- Communicate with host brand on marketing plans and ensure full alignment.
- Develop strategies to strengthen key brands.
- Lead omnichannel marketing initiatives, integrating digital, social, and traditional media.
- Oversee the development and optimization of the company’s e-commerce platforms, ensuring a seamless online experience.
- Coordinate with E-comm team to leverage SEO, SEM, email marketing, and social media to drive traffic, engagement, and conversions.
- Create effective product launch plans, pricing strategies, and distribution support campaigns.
- Conduct regular market research to understand customer trends, competitor activities, and market opportunities.
- Analyze customer data to refine marketing strategies and improve ROI on marketing initiatives.
- Develop actionable insights to guide product development, positioning, and campaign execution.
- Lead, mentor, and inspire the marketing team, creating a culture of creativity, accountability, and performance.
- Develop talent through coaching, training, and career development plans.
- Ensure seamless collaboration between marketing, sales, e-commerce, and operations teams.
- Develop and manage the marketing budget, ensuring cost efficiency and optimal allocation of resources.
- Track marketing spend against ROI and adjust strategies to meet financial targets.
- Build and maintain relationships with external agencies, media partners, suppliers, and other key stakeholders.
- Collaborate with internal departments (e.g., Sales, Operations, BD) to ensure alignment on business goals.
- Negotiate contracts and partnerships to maximize value and efficiency.
- Manage the brand marketing budget and provide regular reports to senior management on marketing performance.
- Monitor and evaluate the success of brand marketing initiatives by analyzing relevant data and metrics.
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